Today I'm thrilled to announce that FlexUp, the most important project of my career so far, is now live!
Origin story
During over 25 years of ups and downs in the world of corporations, startups, project financing, and complex partnership negotiations, I’ve seen firsthand how complex and conflict-prone our business environment can be. So many great ideas and talented teams get bogged down, not by a lack of vision, but by poorly designed systems and misaligned financial interests in what I like to call our "conventional" economic system.
In 2017, after my company Canopy went bankrupt, in which I had invested over 1.5 M€ and 8 years of my life, I told myself: "There's got to be a better way!"
That simple idea sparked an 8-year journey to completely reimagine how business can operate and people can collaborate. The result is a unified solution built on three foundations: a completely new economic model, a solid legal framework, and a simple yet powerful software platform.
Now, our mission is to grow the third pillar of this vision: a thriving community of entrepreneurs and like-minded people. Together, we can build a support ecosystem designed to help you start, grow, and manage your business in a truly virtuous environment.
So, What Exactly Is FlexUp?
FlexUp is built on three key pillars:
• An Innovative Economic Model: A unified, flexible remuneration system that aligns the interests of founders, employees, investors, and even clients.
• A Powerful Business App: Manage everything from contracts and orders to equity and profit distribution in one place. No legal entity is required to get started.
• A Thriving Community: Get access to a network of trusted advisors, partners, and investors ready to support your journey.
Experience FlexUp for Yourself
The journey is just beginning, and we want you to be a part of it. Here’s how you can get involved today:
• Test the Sandbox: Experiment with all the app's features in a safe, temporary environment. Go to sandbox.flexup.app
• Explore the Demo: Log in to our demo site to see real case studies and data in action. Check out the case studies to get the login details.
• Join the Beta Program: Apply to use the app for your real-world project and get a 1-year free subscription to our Pro plan. Fill in this survey to apply.
A Final Thought
I’m immensely proud of our team and grateful for the support we've received. We're building something we believe can create shared prosperity, and I can't wait to see what you will build with it.
Introducing FlexUp: We're Open for Business!